Advertisers
are the business people who deal with advertising. Advertisers make people to
aware of products, services and organizations. Advertising does not give any
certainty of making people to buy the thing you advertise. Advertisers are
communicating your business information to various customers. Advertisements
are the tools which are used to reach all kinds of people anywhere in the
world.
Advertising
now becomes a competitive marketing activity. Advertisers need to do a perfect research
to make successful advertisements. They should impress new customers and make
the existing customers to be proud of owning your product. Advertisement is an
important marketing mix to introduce new products and services in the market. It
must create a good image in public and reputation on your product. Advertisers help
people to aware of new products and its uses.
Advertisers
not only help the businesses to promote their products and services. They also
help media. Advertisements are the major revenue resource of magazines,
newspapers, televisions and radio channels.
There
are many media used by advertisers such as newspaper, television, radio,
flyers, banners, posters, direct mail, billboards and internet. Internet alone
has many advertising tools associated with it. Those are blogs, articles,
newsletters, classifieds, emails, sms, ads and banners. Posting banners in b2b
portals like Bizbilla.com makes your business more popular.
Advertisers
should know their audience before advertising. Their advertising tool should
based on whom you are trying to reach like male, female, adult, children,
mother, father, business people and teenager. Then advertisers should select their
medium of advertising according to the audience. For instance, if your targeted
audiences are from village, then selecting your medium as internet is utter
waste one. If your targeted audiences are students then it is better to choose
your medium as social networking sites because it is the most powerful medium
to reach students. Like-wise the medium and tool you select to reach your
audience must be apt for them. For online advertising there are many free
websites available in the internet. Bizbilla.com is an example which provides
many tools for advertising and it is free for its registered users.